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What should you actually charge?

Enter your follower count and niche. Get rate benchmarks based on real creator data — not guesswork.

Your info
3.0%
Your recommended rates
Mid-tier
Based on 85,000 followers with 3.0% engagement in the Fitness niche.
💡 Engagement premium: Your 3.0% engagement rate is average for your tier. Rates shown are standard benchmarks.
📊 These are industry benchmarks — a starting point. Your actual rate depends on your engagement, niche, past deals, and negotiation context. The Negotiation Coach uses your personal rate card, deal history, and engagement data to give you a specific number for every offer.
What happens when a brand lowballs you?
Brands will offer you 40% below this.
Here's what the Negotiation Coach says when they do — using your rates, your engagement, and what brands actually pay.
B
Partnerships Team
Brand offer
Partnership opportunity
Hey! Love your content. We'd love to work with you on 1 Reel + 1 Story. Our budget for this campaign is $1,200. Let us know if that works.
▼
Negotiation Coach
Counter at
$3,200
+$2,000 more than they offered
Their offer is 50% below your market rate for this deliverable at your tier. Your engagement is above average, which justifies the upper end of the range.
"Thanks for reaching out — love the brand. My rate for 1 Reel + 1 Story is $3,200. If the budget is firm, happy to scale the scope instead — e.g., drop the story and do just the reel for $2,400. Let me know what works."

Never leave money on the table again.

Sign up free. We'll save these rates as your rate card, and the Negotiation Coach will handle your next offer for you.

Try the Negotiation Coach on your next offer →
Free account, always. Your first negotiation on us — $20/mo for unlimited.