The business side of being a creator
Now in Beta · Founding member rates available

Know what to charge.
Know what to sign.

Track brand deals from pitch to payment, with help on rates, negotiation, and contracts — all in one place.

No credit card required · Starter is always free · Founding members lock in $20/mo forever

Built for self-managed creators · Works alongside a manager too

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Lifestyle Creators
Finance Educators
Fitness Coaches
Travel Vloggers
Tech Reviewers
Food Influencers
Podcast Hosts
Gaming Streamers
Beauty Creators
Newsletter Writers
Lifestyle Creators
Finance Educators
Fitness Coaches
Travel Vloggers
Tech Reviewers
Food Influencers
Podcast Hosts
Gaming Streamers
Beauty Creators
Newsletter Writers
The platform

Everything in one place — no more spreadsheets, chasing emails, or missing payments.

Deals+ Add deal
$0
Pipeline
0
Active deals
$0
Earned this year
AG
AG1
Offered $6,500 · 2x Reels · 1x Story
$6,500
Reaching out
BN
Bloom Nutrition
Offered $4,800 · 1x TikTok
$4,800
Reaching out
LI
Liquid IV
Offered $3,200 · 1x TikTok · UGC
$3,200
Reaching out
AG1 — $6,500 is below market for 2x Reels + 1x Story at 85K. Counter at $8,500. Coach me →
100%
You keep of every deal
Unlimited deals & brands
5min
Average setup time
Why Tally

Your creator business,
without the scattered stack.

Keep deals, brands, contracts, payments, and negotiation in one workspace instead of piecing them together across tabs and spreadsheets.

Scattered stack
Spreadsheets + inbox + notes
Tally
One creator workspace
Deal Pipeline
Manual updates
One visual pipeline
Brand CRM
Contacts across tools
Brands + history together
Negotiation
Guesswork + old notes
Rate card + Coach
Contracts
Email attachments
Review + templates
Payment Tracking
Manual follow-ups
Statuses + reminders
Tax & 1099 Tracking
Another spreadsheet
Built into your deals
Features

Everything you need to run
your creator business.

Deals, negotiation, contracts, inbox, tax, and rate benchmarking — all connected in one place.

Negotiation Coach

Stop accepting lowballs without knowing it.

When a brand offers below your rate, Tally shows the exact gap and gives you three realistic ways to close it — counter, reduce scope, or cap usage rights. No more guessing. No more meeting in the middle.

Calibrated to your rate card
Updated as deals close
Their offer
$1,000
1 Reel + Story Set
Your bundle
$1,800
From your rate card
Three ways to close the gap
01
Counter at $1,800 — they came in 44% below your rate card
02
Drop the Story Set — take $1,500 for Reel only at your standalone rate
03
Take $1,000 with 30-day organic usage only — no paid ads, no extended rights
Pitched
Olipop
$1,800
Poppi
$2,400
Signed
Graza
$1,500
Paid
Deal Pipeline
Track every deal from pitch to payment.
…usage rights in perpetuity
FIGHT Perpetual usage → cap at 90 days
FIGHT No kill fee → add 50%
Contract Review
Spot the clauses that cost you money.
Instagram Reel$1,500
Story Set$600
Usage rights (30d)+$400
Bundle total$1,800
Rate Calculator
Price every deliverable like a pro. Try it free →
1
Connect Gmail
One click, read-only access
2
Reads brand emails as they arrive
Sorts deals, contracts, follow-ups
3
Drafts replies you can send
Review, edit, send from Gmail
Smart Inbox
Brand emails sorted and replies drafted overnight.
1
Add a dream brand
Any brand you want to work with
2
Tally writes your pitch
In your voice, with stats you provide
3
Send and track
Auto-logged as a new deal
Pitch Generator
Personalized brand pitches in seconds.
Olipop
$3,600 earned
1099 needed
Graza
$1,500 earned
1099 needed
Fishwife
$400 earned
Under $600
Tax Center
1099s flagged, W9s stored, April-ready.
Pricing

Start free, scale as you grow

No credit card required. No commissions. Cancel anytime.

Monthly Annual Save 2 months
Starter
$0/mo
 

Free forever. Start managing your first 5 deals today — no credit card, no setup call, no catch.

  • Up to 5 active deals
  • 1 Pro tool trial
  • Visual pipeline (all 4 stages)
  • Brand CRM
  • Contract templates
  • Manual payment tracking
  • Email support
Get started free
Management
Coming soon
 

For agencies and teams managing multiple creators under one roof. Join the waitlist to be first.

  • Everything in Pro
  • Multi-creator dashboard
  • Multi-creator pipeline
  • Team collaboration
  • Unlimited storage
  • White-label options
  • Dedicated support

Tally Pro is $20/month flat — Tally never takes a percentage of your deals.

FAQ

Common questions

Tally isn't a replacement for every manager. A great manager can bring relationships, strategy, and hands-on representation. Tally gives creators the operational tools to manage deals themselves — or stay organized alongside a manager — for a flat subscription instead of taking a percentage of each deal.
Not at all. If you can use Instagram or Gmail, you can use Tally. Setup takes about 5 minutes, and Tally guides you through negotiations, contract reviews, outreach, and deal tracking. No experience managing deals required.
Yes. Tally tracks all your income, automatically flags brands that need 1099s (those you earned $600+ from), stores W9 forms, and exports everything tax-ready. Brands pay you directly as usual — Tally just keeps you organized and compliant.
That's completely fine. Tally can be your own view of the business — rates, deals, contracts, payments, and tax records — while your manager handles relationships and negotiations. If you self-manage some opportunities, you can run those through Tally too.
Yes. You can manually add deals or import from a spreadsheet. Gmail and Google Calendar are already connected — your deals sync automatically with your inbox and calendar.
Yes. The Starter plan is completely free — manage up to 5 deals, no credit card required. When you're ready for more, Pro is $20/month (or $200/year — 2 months free) for unlimited deals, all Pro tools, and tax tracking.
A note from the founder

Built so creators could focus on what they're actually good at.

A lot of "tools for creators" ship without ever talking to one. The problem isn't that founders aren't creators — it's that their tools don't solve what actually gets in the way.

I've lived with my partner for years. I've watched her have great managers, bad managers, and stretches of self-managing — which turns into about 25 jobs in one. I've tried to make content myself and failed miserably at it.

The reality is the business side of creating gets complicated fast. Brands push below-market rates, contracts can hide tough clauses, payments get missed, and everything ends up spread across email, notes, and spreadsheets. Some managers are worth every bit of their 20%. If yours is, keep them. But not every creator needs one at every stage — and self-managing shouldn't mean spending your day on admin.

You're a creator. You should be spending your time creating.

The honest answer was always "get a partner who'll handle this." So I became hers. Then I realized how much work it actually was, and built Tally to do most of it automatically.

Now she and a few friends use it regularly. I don't have to do it anymore. Hopefully you won't either.

— Joe Brown
Founder, Tally

P.S. — if any of this sounds familiar, Tally's free to start.

Get started

Run the business side
without the busywork.

Deals, negotiation, contracts, payments, and taxes in one place. Free to start.

Get access →
No credit card required · Starter always free · Founding members lock in $20/mo forever