Real pricing data, contract breakdowns, and negotiation tactics — from the same intelligence that powers Tally's AI tools.
Actual rate benchmarks by follower tier and platform — plus what to charge for usage rights, exclusivity, and bundles.
Perpetual usage rights, missing kill fees, unlimited revisions — the clauses brands slip in and how to push back.
When management makes sense, when it doesn't, and what self-managing looks like with the right tools.
A step-by-step framework from someone who sells for a living — adapted for creators who'd rather be creating.
What to include, how to structure tiers, and the add-ons most creators forget to charge for.
A step-by-step breakdown of a real brand deal — from the first email to the final number.
That $50,000 in brand deals? After taxes, you're keeping about $35,000. Here's what you need to know.
Your first brand deal is exciting and terrifying. Here's what to expect and the mistakes everyone makes.
They take 20% for work that's increasingly automatable. Some are worth it. Most aren't.
The day-by-day system for self-managing brand deals in under 3 hours a week.