Based on 85,000 followers with 3.0% engagement in the Fitness niche.
💡 Engagement premium: Your 3.0% engagement rate is average for your tier. Rates shown are standard benchmarks.
📊 These are industry benchmarks — a starting point. Your actual rate depends on your engagement, niche, past deals, and negotiation context. The Negotiation Coach uses your personal rate card, deal history, and engagement data to give you a specific number for every offer.
B
Partnerships Team
Brand offer
Partnership opportunity
Hey! Love your content. We'd love to work with you on 1 Reel + 1 Story. Our budget for this campaign is $1,200. Let us know if that works.
▼
Counter at
$3,200
+$2,000 more than they offered
Their offer is 50% below your market rate for this deliverable at your tier. Your engagement is above average, which justifies the upper end of the range.
"Thanks for reaching out — love the brand. My rate for 1 Reel + 1 Story is $3,200. If the budget is firm, happy to scale the scope instead — e.g., drop the story and do just the reel for $2,400. Let me know what works."
Never leave money on the table again.
Sign up free. We'll save these rates as your rate card, and the Negotiation Coach will handle your next offer for you.
Try the Negotiation Coach on your next offer →
Free account, always. Your first negotiation on us — $20/mo for unlimited.
Micro influencer rates in 2026 (10K – 50K followers)
| Deliverable | Micro benchmark (10K – 50K) |
|---|
| Instagram Reel | $500 – $2,000 |
| Sponsored TikTok | $500 – $2,000 |
| Story set (2–3 frames) | $200 – $800 |
| UGC video (no posting) | $500 – $1,500 |
| Whitelisting / 30 days | $500 – $1,000 |
| Exclusivity / 30 days | $500 – $1,000 |
Benchmarks from Tally market data, updated for 2026. Ranges assume ~2–3.5% engagement; higher engagement supports the top of each range.
Micro is the tier brands love most, and it's worth understanding why so you can price with confidence: engagement rates at 10K–50K typically beat larger accounts, audiences still feel like communities, and a brand can run five micro creators for the cost of one macro post. You're not the cheap option — you're the efficient option. Quote like it.
Where you sit inside the tier matters. A 12K account and a 48K account share the same benchmark row but not the same market position: near the bottom of the tier, anchor conservatively within the range; near the top, quote the upper half. The calculator above adjusts for your exact position automatically.
The 50K line: when to start quoting mid-tier rates
Crossing 50K moves your Reel benchmark from $500–$2,000 to $2,000–$5,000 — the single biggest percentage jump on the ladder after nano-to-micro. If you're within striking distance (40K+ and growing), negotiate like you're already there: brands are booking campaigns 4–8 weeks out, and by the time content goes live, you may well be mid-tier. Locking a long campaign at low-micro rates right before you cross the line is the most expensive timing mistake at this tier.
The other lever micros underuse is the rate card. Sending a one-page card with your benchmarks before a brand names a number flips the anchor in your favor — the negotiation starts from your figure, not their budget.
Frequently asked questions
What counts as a micro influencer?
10,000 to 50,000 followers on your primary platform. Below that is nano; 50K–100K is mid-tier. The boundaries matter because rates move in jumps at each line, not smoothly.
How much should a micro influencer charge per post?
For a sponsored Reel or TikTok: $500–$2,000, positioned by where you sit in the tier and your engagement. Story sets run $200–$800; UGC videos $500–$1,500. Engagement above ~3.5% supports a 10–25% premium on all of it.
Should I have a rate card at this size?
Absolutely — this is exactly the size where a rate card starts doing real work. It anchors negotiations at your number, signals professionalism, and stops the 'what's your budget?' dance. Keep it to one page: deliverables, rates, usage terms.
Are gifted collabs still okay at 20K–30K followers?
Rarely. At this tier your content has clear market value, and gifted-only briefs with deliverable requirements are underpriced paid work. The exception: a product you genuinely want, no usage rights, no exclusivity, minimal deliverables.
When do I move to mid-tier pricing?
At 50K — but start blending earlier. From ~40K, quote the top of micro and mention your growth trajectory in negotiations. Campaigns booked now go live weeks later, when you may already be across the line.
Keep going
Got a real offer sitting in your inbox? The Negotiation Coach reads the brief, checks it against your rate card, and writes the counter for you.